Almac needed an integrated solution that could cover their growing omnichannel business. With a complex multilingual and multinational customer base, they needed to reduce system duplication and get to a single version of the truth in the master data. They were using Quickbooks, Fishbowl Inventory, Magento, and Constant Contact, with individual software connectors between each of the systems, and were also managing their own web server. Managing many different software products and tools for their business became a challenge, which is why they started looking for alternative software systems that enable full integration of all business processes and functions in one system.
Almac Imports
Almac designs, manufactures, and distributes wholesale baskets, boxes, and packaging supplies. Over the last 57 years, they have been delighting their 5,000 customers in North America’s food service, floral, gift basket, and grocery industries. The team at OBS Solutions Inc. was responsible for migrating this complex multilingual, multi-currency, international business that deals with some of the most demanding blue-chip clients over to Odoo. This project was to reduce Almac’s legacy system from 10 legacy systems to 1 fully integrated Odoo instance.
Challenge
Solution
By implementing Odoo's apps for CRM and Sales, Manufacturing, Purchase and Inventory, eCommerce, Website, and Marketing Automation, Almac achieved full integration of all required functionalities and processes in one system.
Business Benefits
Odoo now provides them with one version of the truth (SVOT) and a simplified hardware and software solution.
The implementation of Odoo enabled the business to grow as well as to acquire a competitor while keeping their existing headcount constant. Odoo significantly simplified new product uploads for eCommerce and continues to allow for more sophisticated pricing and promotion strategies. Odoo also allows Almac to gain better visibility of their inbound sales funnel and to automate customer communications with the help of the Marketing Automation app.
What Almac values most about using Odoo is its intuitive ease of use and full integration capabilities. Also, they stated that their overall operating efficiency was improved significantly because of the ability to both create new master data and modify existing data across various modules without having to leave the existing record.
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